About Us
Sepideh Gouranlo – Artist & Designer
I am an artist and designer specializing in handcrafted embroidery and artistic accessories.
My journey in handmade art began at the age of nine, when I first started experimenting with creating flowers from different materials. By the age of twelve, I received my first embroidery commissions, an early recognition that encouraged me to pursue this path with dedication. Over the years, I have honed my skills and developed a signature style where creativity, precision, and attention to detail stand at the heart of my work.
During the pandemic, I made the decisive step to dedicate myself fully to this art and transform my lifelong passion into a professional pursuit. This choice was not only personal, but also strategic — a commitment to building a brand rooted in authenticity, tradition, and uncompromising quality.
A milestone in this journey has been my collaboration with Heimatwerk, which validated the artistic and cultural value of my work within the market for traditional clothing and crafts. This partnership has opened doors for further growth and strengthened my vision of uniting cultural heritage with contemporary design.
Today, my goal is to expand these collaborations and introduce my creations to a wider audience. Every bag and accessory I design is more than a handmade product — it is an embodiment of authenticity, individuality, and timeless craftsmanship.
I look forward to partnering with brands and companies that value heritage and excellence, and are dedicated to elevating them with timeless distinction.
The Embroidered Flower Bag – Sepideh Gouranlo Original
Sepideh Gouranlo brought embroidered flowers onto accessories, turning handbags into blooming works of art. At a time when minimalism often dominated, she saw the richness of embroidery and florals not as excess, but as beauty worth celebrating. Each bag became a small canvas, where colors, textures, and details came together in poetic harmony.
The very first designs began with Sepideh’s passion for handcraft and her vision of carrying flowers everywhere — not in a vase, but as part of daily life. ‘Each bag is a garden you can hold,’ she reflects, a reminder that art and nature can accompany us beyond special occasions, into the everyday.